Tips to improve your online reputation
Because the Internet is often the first point of contact
between companies and candidates, it is critical to carefully monitor your
online image, as this is your "personal brand" on the Internet and
will play a significant role in your professional future.
Specific goals
As if it were a strategy for any commercial brand, you must
be clear about your intentions and what you want to achieve through your online
image. Set goals and develop an action plan to achieve them once you're clear
on this.
Above all, honesty
In the same way that lying about your educational level or
professional experience will always work against you when writing a resume,
lying about your educational level or professional experience will always work
against you when writing a resume. It will eventually come to light, and it
will severely harm your professional image, both on and off the internet.
Maintain your profile's accuracy.
It is pointless to have a user profile in each social
network, especially if you forget about it once you've created it. When you
create a professional profile on a social networking site, you are
"signing a contract" to participate. Create interesting content
related to your industry that can draw the attention of other professionals to
your profile, participate in debates, and thus gradually and day by day
increase your social reputation.
Take care of the image's quality and content.
You'd never put a photo of yourself with the gyn-tonic you
drank last Saturday on your resume, would you? The Internet is unique, but keep
in mind that it is still a showcase. It is not necessary to portray yourself as
someone who has no life outside of his profession, but it is true that you must
be meticulous about the images you upload and the online image that you intend
to transmit through them (perhaps in this way, you will think about it two or
three times before uploading them to the network).
Pay attention to what you write and keep an eye on your spelling.
Your profile will not be considered professional if it does
not convey this image. Pay attention to the publications you create,
double-check everything you write, and be wary of spelling errors; they do not
reflect well on you.
Write about what you know.
You will meet other professionals from your industry, as
well as those from other fields, on the internet, particularly on social
networks. Limit your publishing to areas where you can contribute relevant and
interesting knowledge, and avoid areas where you are unfamiliar and your
contributions may not be significant for your professional profile.
Express your own viewpoint while remaining respectful of others'.
To participate in a debate, you must first develop your own
position and then share and defend it with solid arguments. However, keep in
mind that any argued opinion must be respected, even if it defends a position
that is diametrically opposed to ours. Create publications that invite other
users to debate and participate in order to build a network of contacts.
Give equal weight to all messages.
When you receive a message from a user, you must take the
time to respond to their requests. This is significant because, even if they
come from a stranger, you never know who is behind the question or if they will
be a key figure in achieving our goals.
Acknowledge the value you can provide.
On the internet, it is critical to be clear and direct. Show
what values your professional profile can bring to companies in a clear and
concise manner, without resorting to self-promotion.
0 Comments